What is the one food that most countries have in common. Bread – a staple in society, both present and past. Re-branding for a unique hidden gem in Ulm, Germany.
The Museum of Rolls and Revolution.
The designs were based on the themes of revolution, bread being a staple starch across society and food being used to help uplift and sustain communities.
After some thought I came across the word ‘RISE’ - standing for uprising, sunrise, bread rising and levels changing. I wanted the font for the logo to look modern and literally rise from one side to the other. The shapes and patterns came from within the logo and items in the images such as the grid locker behihd the woman.
