A concept campaign ran by KFC, a popular takeaway choice amongst young Londoners to help tackle the rising issue of Knife Crime in London.
Working with local community mentors, young people can ‘Cluck up the Courage’ to try something new and stay out of trouble!
Through the online game young people can gain more knowledge about the risks and dangers of carrying a knife and more about their rights during stop and search.
Graphic elements include hand drawn and then further illustrated characters representing the diverse youth of London that this campaign and game is targeted at.
